Tuesday, January 22, 2008

Breast Cancer Survivor Fashion

In collaboration with HUMC designer Hilary Boyajian has created the fashion line Chikara, after the Japanese word for strength, to cater to breast cancer survivors and their need to hide the asymmetry that comes with a mastectomy, lumpectomy, radiation therapy, or reconstructive surgery. The pieces are fitted with ruffles, flounces, or gathers in right or left versions. Wholesaling from $85-$150, a percentage of sales goes to the Susan G. Komen Breast Cancer Foundation. How big is the void in this market? Boyajian remarks "Even if its a small percentage, its a nglected niche and its relevant". Smart and thoughtful, these pieces do much more than look pretty.

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