The timeless black and white color palette of the new Louis Vuitton Empire Watch Collection is the result of 12 years in the making (the idea for LV watches was first announced in 1997!) by Marc Jacobs. On the subject of the necessity of watch in an age where cell phone clocks prevail he says, "watches are jewelry and become part of a lifetime collection, like an heirloom. A cell phone can't be part of a look or silhouette the way a watch can". Bravo, Mr. Jacobs.