Viktor & Rolf Eyelashes

Girls, get your flirt on with the new Viktor & Rolf for Shu Uemura eyelashes. Aptly named Swirl, Wing, and Rhombus lashes fit even the most eccentric of personalities. What do the fashion duo say of their creation? "It's something you can play with and transform yourself. The idea of transformation is really important in our work and in our philosophy." For $95 each, its drama drama drama!

Roberto Cavalli + Diet Coke

300,000 lucky Diet Coke bottles will get to wear Roberto Cavalli. Animal prints and stripes signature to the fashion genius will deck out the bottles to be sold in Italy from September to December, appropriately debuting at Milan Fashion Week. Three Cavalli prints will grace the hourglass bottles feminine shapes as Diet Coke fans from around the world can meet up for fashionable drinks.

Band of Outsiders: The Anti-Runway

In anticipation of this coming September Fashion Week, Band of Outsider's designer Scott Sternberg is going against fashion-world norms and finding his own perfect medium: "I'm doing a totally alternative thing because I can't bring myself to do a runway show. I don't make runway clothes. These are clothes you wear on the street, so I'm just super-uncomfortable with it. It puts it in totally the wrong context, I want to do something closer to where the clothes are, and let people actually touch and feel them as opposed to seeing them on a 14-year-old anorexic model."

Givenchy Phenomen'Eyes

Givenchy’s Phenomen’Eyes Mascara buffs up your lashes in a different way. Givenchy Le Makeup’s artistic director, Nicolas Degennes designed the sphere shaped brush to reach every single lash on your lids. The mascara itself is made of elastomer, a combo of water and a polymer that sticks, separates and lengthens, which makes smooth sailing over your lashes. You can get your hands on it at Sephora for $27 starting TODAY!

Bling Out Your iPhone

First, it was having an iPhone that made you the coolest kid in the room.  But now with the iPhone's newer, more accessible price points, it is going to take a lot more than possession to make you stand out of the crowd.  Introducing the De Vere Olympic diamond iPhone.  De Vere will bling out your phone with 88 brilliant white diamonds, in any design you like. And at $6,424, it is sure to bring back those "I'm totally exclusive" iPhone version 1 vibes.  

DKNY Wine

DKNY is toasting its 20th anniversary with their own champagne. In collaboration with Chandon, they are creating "Twenty Year Cuvée", a sparkling wine with 20 year old grapes and a custom DKNY label. Unless you're a lucky guest at the Spring 2009 Runway show where each person will get mini-bottles and a mini cooler, it will cost you $50 or a trip to the Chandon winery in Napa to get your hands on one.

Armani and Solange

First, he tapped Beyonce to be the face of Emporio Armani Diamonds perfume, and now fashion legend Giorgio Armani is borrowing the other sister in the Knowles family.  Soulful little sister Solange Knowles is going to be the new Armani Jeans ambassador.  "Armani Jeans expresses my vision of a young independent, casual lifestyle with a strong and cool, fashion sensibility [and] Solange epitomizes this style perfectly".  So perfectly in fact, that her debut lines up with the release of her next single "I Decided" which during her press tour she will be wearing what else but, Armani Jeans.  

Eastpak, Not Backpack

Remember the 3rd grade My-Eastpak-Is-Cooler-Than-Your-Jansport days?  Well, they're back.  Eastpak recently showed at Berlin Fashion Week, and the looks were anything but elementary.  In an effort to get away from a sporting goods reputation and being more fashion-friendly, they tapped under-the-radar cool designers Eley Kishimoto to design a line for Spring 2009 and Raf Simons who designed the current season.  Let's just hope they don't bring back the mini-backpack.  

Green Dining: Verterra Dishes

Being green, being fashionable, and being fashionably green just so happens to be the most useful trend of our generation. Bring that mentality to your dining room by using Verterra plates. Not only are they chemical free, non toxic, biodegradable, sustainable, renewable, microwave/refrigerator safe, reusable, and compostable... they are cute too. The name means "true to the earth" and the company believes in using pure materials that we borrow—and then return—to the world. It feels good to be green.