In anticipation of this coming September Fashion Week, Band of Outsider's designer Scott Sternberg is going against fashion-world norms and finding his own perfect medium: "I'm doing a totally alternative thing because I can't bring myself to do a runway show. I don't make runway clothes. These are clothes you wear on the street, so I'm just super-uncomfortable with it. It puts it in totally the wrong context, I want to do something closer to where the clothes are, and let people actually touch and feel them as opposed to seeing them on a 14-year-old anorexic model."
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