Wednesday, July 30, 2008
Eastpak, Not Backpack
Remember the 3rd grade My-Eastpak-Is-Cooler-Than-Your-Jansport days? Well, they're back. Eastpak recently showed at Berlin Fashion Week, and the looks were anything but elementary. In an effort to get away from a sporting goods reputation and being more fashion-friendly, they tapped under-the-radar cool designers Eley Kishimoto to design a line for Spring 2009 and Raf Simons who designed the current season. Let's just hope they don't bring back the mini-backpack.