Wednesday, July 30, 2008

Eastpak, Not Backpack

Remember the 3rd grade My-Eastpak-Is-Cooler-Than-Your-Jansport days?  Well, they're back.  Eastpak recently showed at Berlin Fashion Week, and the looks were anything but elementary.  In an effort to get away from a sporting goods reputation and being more fashion-friendly, they tapped under-the-radar cool designers Eley Kishimoto to design a line for Spring 2009 and Raf Simons who designed the current season.  Let's just hope they don't bring back the mini-backpack.  

1 comment:

m.c.m. said...

l.l.bean forever