Since the racy February debut of Emporio Armani underwear ads starring David Beckham have been on display for the world, sales for the brand have skyrocketed. There was a 50% jump in white underwear sales at Selfridge's and a 30% rise a week after the British press announced the soccer star's role as the Armani face. His compensation pacakge of $41 Million seemed a good deal on both ends, and the three year contract makes it a good viewing deal for audiences through 2011.
Monday, May 12, 2008
Becks' Package Worth $41 Million
Since the racy February debut of Emporio Armani underwear ads starring David Beckham have been on display for the world, sales for the brand have skyrocketed. There was a 50% jump in white underwear sales at Selfridge's and a 30% rise a week after the British press announced the soccer star's role as the Armani face. His compensation pacakge of $41 Million seemed a good deal on both ends, and the three year contract makes it a good viewing deal for audiences through 2011.
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