Monday, May 12, 2008
Louis Vuitton: Invading Your Ears
Louis Vuitton introduces a series of one-hour walking tour mp3 guides to Shanghai, Beijing, and Hong Kong narrated by famous Chinese actors. Available for download at the Louis Vuittion website, the tours were produced to coincide with the high tourist rates of the Olympic Games in Beijing. After its TV commercial phase, we leave it to this fashion giant to find yet another medium in which to promote its brand.