Hermes has announced plans to open its very first men's only store on New York's Madison Avenue thiscoming fall. The 4 level, 6,000 sq. ft. men's only store will be directly across the street from their already existing flagship. With plans to double the men’s business with the new store, an entire floor will be dedicated to customization and made to measure items. With the continued success of the new store across from the NY Stock Exchange and a new men's focused ad campaign they hope to raise men's sales to more than its current 45% of brand sales.
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