Monday, May 12, 2008

Celebrity Surf Line

Because Matthew McConaughey is constantly shot at the beach he has somehow qualified to start a surf wear clothing line. This raises two very obvious questions in my mind: First, how does a man who barely wear clothes think he is creative enough to design them? Second, isn't celebrity-turned-designer starting to get a bit old? America is over wanting to smell like Tim McGraw, pretending to fit into Posh's jeans, having Hannah Montana's hair (which is a wig so I really don't get that one), or wear anything that can be traced back to Paris Hilton or Heidi Montag. McConaughey has dubbed the line j.k. livin, as in Just Keep Livin, a cheesy cliche at best. The surf line, debuts on the studly star's website this summer.

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