J. Crew's hipster-ish offspin, Madewell is getting artsy with their denim. Starting in their SoHo store on October 1, every Saturday afternoon a new artist will teach shoppers how to uniquely customize their Madewell jeans. Each artist will teach a different bespoke technique from doodling with acrylics to adding passmenterie with paint pens, giving you the opportunity to tap into your creative side. When better to get a new pair of personalized weekend jeans but the weekend?
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