Friday, August 22, 2008

CVS Beauty Goes Luxe


The CVS drugstore chain has drafted plans to open upscale beauty emporiums called Beauty 360 filled with department and specialty store brand skin care and cosmetics by the end of the year. The Beauty 360 units will either be housed in an adjacent store, accessible to CVS shoppers via a breezeway, or a separate store within a CVS store. They are even considering adding “express services,” such as manicures and hand massages and are seeking to hire experienced, but not high-pressure, sales associates and licensed aestheticians. Buying affordable beauty just got a whole lot easier.

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