Wednesday, August 20, 2008
Coke: Sustainable TShirt
Coke is encouraging plastic bottle recycling through fashion. At this year's Olympics, the American company launched their sustainable T-shirt line made from polyethylene terephthalate (PET) and cotton. The white T's bear the slogan "I'm from Earth" on the front and the silhouettes of 5 Coke bottles on the back, the number of bottles recycled to make the shirt. The project so far has saved 200,000 plastic bottles (about 6 tons) from their landfill destiny.