Cell phone users in Japan can access the site www.guccijoy.jp by scanning their phones over a digital code in magazine ads and posters in the Omotesando subway station starting April 7. The codes lead to a site where users can download special images i.e. a Gucci teddy bear or the Gucci Joy purse, to use as wallpaper or icons for their phones. Viewers will also be allowed access to view the spring Gucci collection, find store locations, and browse prices.
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