Thursday, April 17, 2008

Tommy Hilfiger in Your House

Tommy Hilfiger has partnered with Sony BMG to create internet tv channel . The site broadcasts The Hilfiger Sessions, concerts set up to spotlight established artists such as Wyclef Jean and Kelly Rowland, as well as undiscovered talent. The site it totally interactive and veiwers can watch international jam sessions and customize their personal Tommy TV page, offer feedback to the brand and music, and of course find a link to the Tommy Hilfiger online store. As for quality, all footage is shot in HD video using Paper Vision for the 3D effect. I never really associated Tommy Hilfiger with music, but who knows where this first step on the road will take the brand.

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