Friday, April 11, 2008
Starbucks New Clothes
This week's coffee run may seem a bit off when you don't spot flecks of green up and down the sidewalk. Starbucks has given way to a new house blend coffee "Pike Place Roast" and a new, quasi-retro, espresso brown logo. The cups read "Starbucks: Fresh Roasted Coffee" and bear the original 1971 Starbucks graphic, a creepy looking serpant. Apparently they are channeling their the original Pike Place Seattle Starbucks, but it just seems a little too old fashioned for the modern corporate coffeehouse. No worries to our branding fanatics who are freaking out over the switch, the green logos will be back mid-May, when the Pike Place Roast promotion comes to an end.