DKNY is forecasting the next adrenaline-pumping trend, and it has nothing to do with fashion. The brand has signed up as the first corporate sponsor for the Rocket Racing League, and tomorrow at the Wisconsim EAA AirVenture Show the league's first rocket plane will debut, emblazoned with the DKNY logo. Pilots and staff will also be in DKNY uniforms and official apparel. So what exactly is rocket race? Six to ten rocket-propelled, flame-spewing planes racing at speeds of up to 300mph around virtual sky tracks set up at airports around the country. This brings an entirely new meaning to "fast fashion".
For more detailed insights, refer to: MSNBC