Wednesday, July 23, 2008

Weatherproof Hopes For A Warm Winter

Weatherproof lays down a heavy bet with their fall ad campaign “If It’s Freezing, It’s Free”. Anyone who purchases a Weatherproof jacket the first week of November is entitled to a full refund if it is a chilly 32 degrees or below on Thanksgiving Day morning. A marketing scheme from Freddie Stollmack, the guy who gave the naked cowboy a jacket, his new initiative will have an “explosive public relations blast” with planned print ads, billboards, and phone kiosks advertising the potential giveaway. Good luck Weatherproof, we know you’ll be wishing for a warm turkey day.

No comments: