TOMS Shoes and Whole Foods Market are collaborating on an exclusive, eco-friendly vegan shoe collection. Founder Blake Mycoskie took this opportunity to inform a wider audience about TOMS, a charity that donates a pair of shoes to children in need for every pair sold. He stated "I wanted to find a way for more people to be able to truly understand the core of Toms Shoes...and ultimately give more children their first pair of shoes". Shoes currently get sent to Argentina, South Africa, and Ethiopia.
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