Thursday, July 24, 2008
VS Pink Making Blue Jeans
Victoria's Secret Pink brand announces the launch of a new denim line with $58 jeans hitting stores and online in October. A natural extension of the Pink brand, whose target demographic "paird everything we sell with her pair of jeans", will offer 3 styles: boot leg, skinny, and flare--each available in 3 separate washes and 3 lengths. The $1 billion brand also plans to add corduroys, jackets, and dresses with a more subtle touch of Pink.