Wednesday, February 20, 2008
Gryson for Target
One time "It Bag" company Gryson has announced a collaboration with everyone's favorite affordable retailer, Target. This strikes the question of whether this luxury line was ever luxurious enough to maintain its status while being mass? Or will its new mass appeal become what it is known for. Joy Gryson, formerly of Marc Jacobs, is combining style and function with roomy pocketed totes starting at $19.99. Gryson's chic celeb clientele has included Sophia Bush, Jessica Biel, Hilary Duff, and Rebecca Gayheart, and now it can include you! On the flip side, a brand that once strove for luxury and status may now stand for being affordably licensed.